kibble, everywhere
In the US, kibble is the default. Whole aisles of it. The more we read about how mass-produced kibble is made, the more we wondered what it was doing to dogs' health.
About us
three brits, a lot of dogs and one big question
We moved to LA in 2024 and couldn't get over how much of America's dog food comes out of a bag of kibble. We wanted real food for our dogs that still fits a busy life. So we made it.
three brits in LAdog people firstWhere it started
kibble everywhere, and nothing that fit our lives
the alternatives didn't fit
Fresh and frozen food looked great, until we added up the freezer space, the thawing, the planning and the cost. Not ideal when you are out the door at 6am with a dog who wants a run.
Why TinyWolf99.9%
of a dog's DNA is shared with the gray wolf.
Under the fluff, every dog is a tiny wolf. We think they deserve real food that suits their biology, so they have the energy for a long, active life. Hence the name.
Genome studies find dogs differ from gray wolves by about 0.04% of their coding DNA.
What we stand for
a dog food brand that gets real life
We could not find a dog food brand that spoke to us. So we built one around three ideas.
built for busy lives
Real food in a bag. No freezer, no thawing, no meal prep. Scoop, serve and get on with your day.
dogs come too
Dogs should be part of your life, not hold it back. We celebrate everything you do together.
imperfect is perfect
Muddy paws, stolen socks, 6am zoomies. We love the messy reality of life with a dog.
Swipe for all three
Meet the founders
the humans (and dogs) behind it
Three friends from dog-loving homes who wanted better for their own dogs.
dad to RowdyHas two dogs at home in England, and is dad to Rowdy in LA.
foster parentA regular foster parent to shelter puppies and kittens who need socializing before they find their homes.
8 dogs at onceGrew up in Portugal in a house with up to eight rescue dogs at a time, and 20 to 30 over the years. Now dad to Nutmeg.
Day one
we took TinyWolf to the dog park
Our first day out: a tote of sample bags, a few dog parks and a lot of honest opinions from dog owners. Unscripted, start to finish. Tap the video for sound.
founder vlog
Day one at the dog park
Who makes it
expert-formulated. small-batch made.
formulated by experts
Our recipe was developed with an independent team of pet food nutrition and formulation specialists, with over 35 years of combined industry experience. It is formulated to meet AAFCO standards for all life stages, except growth of large size dogs.
small batches in Georgia, USA
- SQF Level 2 certified facility
- Every batch tested for salmonella before release
- Every ingredient traceable to its lot, supplier and date
- Ingredients only from approved, audited suppliers
Ready when they are
goodbye kibble. hello real food.
50% off your first delivery, 15% off every one after. Pause or cancel anytime.
