new in 1860Why air-dried
dog food hasn't changed in 165 years
Dog biscuits were invented in 1860. Most dog food is still a hard, heavily processed biscuit. We thought it was time for an upgrade.
dog biscuit, est. 1860still basically the sameBack in 1860
what else was new back then
We've moved on from all of these. Dog food mostly hasn't.
new in 1860
new in 1860typewriters
new in 1860steam trains
new in 1860pocket watches
same machine. same kibble.The truth is
cheap or 'premium', kibble is all made the same way
No matter how fancy it's made to sound, kibble is kibble. It all goes through the same intense processing.
great ingredients mean nothing if they're over-processed.
What processing does
four ways kibble lets dogs down
Same ingredients on the label. Very different food in the bowl.
01heavy processing
High heat and pressure take their toll. One study found extrusion and drying cut vitamin A by about a third (Galli et al., 2024).
02poor digestibility
Low-quality supplements replace real nutrition, but dogs struggle to absorb them. The result? Low energy and plenty of messy poos.
03flavor masking
Real flavor is destroyed, then replaced with engineered coatings to trick dogs into eating food they shouldn't have to.
04outdated rules
Strict rules protect humans, not dogs. Big brands fill the gap with marketing, not better food.
Swipe for all four
We believe
dogs deserve food that works with their biology, not against it.
That starts with how it's made.
How we're different
we are air-dried.
No extrusion, no extreme heat or pressure. Just top-quality ingredients, gently air-dried to preserve their goodness.
the old way
kibble
methodextruded
heatextreme heat and pressure
timeabout 60 seconds
flavorsprayed-on coatings
the TinyWolf way
TinyWolf
methodair-dried
heatlow temperature
timeup to 12 hours
flavorfrom the ingredients
How it's made
low heat. long time. big flavor.
Kibble is extruded at high heat in seconds. We take 12 hours at low temperature, so the food keeps its flavor, aroma and real texture.
1
Blend
Fresh USDA beef and whole vegetables are gently mixed. No meat meals, no by-products.
2
Spread
The blend is laid thin on trays so air reaches every piece evenly.
3
Air-dry
Up to 12 hours at a low temperature, so nutrients stay intact.
4
Cut & bag
Cut into bite-sized pieces and sealed. Scoop and serve, no fridge needed.
Swipe to see all four steps
The difference
not kibble. not frozen. not raw.
An honest look at how air-dried stacks up. We'll keep this table factual and sourced.
Format comparison
TinyWolf vs. the usual options
| Feature | tinywolf | Kibble | Fresh | Raw | Freeze-dried |
|---|---|---|---|---|---|
| Shelf-stable, no fridge or freezer | yes | yes | no | no | yes |
| Gently dried at low temperature | yes | no | no | no | yes |
| No added flavour coatings | yes | varies | yes | yes | yes |
| Cooked step to reduce pathogens | yes | yes | yes | varies | varies |
| Added probiotics | yes | varies | varies | rarely | varies |
Columns describe typical products in each category, not every brand.
What's in the bag
nothing fake, everything functional
Every ingredient earns its place. Here's what each one does, in label order.
USDA beef#1
ProteinMuscle meat first. Complete amino acids for lean muscle.
Garbanzo beans#2
Fibre + proteinPlant protein and fibre for steady energy.
Sweet potato#3
EnergySlow-release carbs and natural fibre.
Blueberries#4
AntioxidantsNaturally rich in antioxidants.
Green beans#7
FibreLow-calorie fibre that supports a healthy weight.
Salmon oil#15
OmegasEPA + DHA to support a healthy coat, skin and cognitive health.
Why we started
we refused to settle
We're the dog-obsessed who refused to settle. So we built what didn't exist: a 12-hour air-dried superfood that fuels real-world dogs and real-world adventures. Not just food. A movement for healthier, happier dogs.
Ready when they are
goodbye kibble. hello real food.
50% off your first delivery, 15% off every one after. Pause or cancel anytime.
